Ecotourism in the Mexican Caribbean Ecotourism, also known as ecological tourism, is a focus on those tourist activities that benefit the preservation and appreciation of nature and culture. Ecotourism is defined as “that environmentally responsible tourists modality that consist of traveling to or visiting natural areas in order to enjoy, appreciate and study the natural attractions of these areas, as well as any cultural manifestation that can be found there, through a process that promotes the conservation and care of these areas, and propitiates and active participation that is both socially and economically beneficial for the local populations”. The Mexican Caribbean is known for its archeological wealth and its beautiful beaches and reefs. It is almost unknown, however, in regard to its variety and the elevated scientific and tourist interest in its natural heritage. Tourism, professionally organized and efficiently oriented, can contribute decisively in the preservation of the natural environment, allowing the visitor to enjoy the natural surroundings that are as varied as they are attractive. There is a great deal of interests on the part of public and private institutes in preserving our Mexican Caribbean’s flora and fauna. The fragility of coral reef, the mangroves, the tropical jungle, and the quality of its ocean, cenote and lake waters, demand a coordinated effort. Xcaret, Xel-Ha, Aktun-Chen, Dolphin Discovery, Punta Venado, Altournative, are some of the companies responsible for caring and promoting the eco tourist activities of the Riviera Maya such as horse back riding, swimming with dolphins, diving in reefs and cenotes, jungle walks, visit the subterranean rivers, and contact with the Mayan communities, among may other activities. Come and enjoy the Riviera Maya ecotourism!